Software companies service event planners with a complete solution including Online Event Registration, Event Marketing Tool, Hotel Booking Tool, Travel Booking Tool, Budgeting Tool etc The logistics side of the industry is paid less than the sales/sponsorship side, though some may say that these are two different industries. The industry includes fields such as the MICE (Meetings, Incentives, Conventions and Events), exhibitions, conferences and seminars as well as live music and sporting events. Surprisingly, there is no formalized research conducted to assess the growth of this industry. "Health & Safety including crowd management,"Logistics,""Rigging,""Sound,""Light,""Video,""Detailed scheduling,""Security,""Įvent Management is a multi-million dollar industry, growing rapidly, with mega shows and events hosted regularly. The key disciplines closer to the event are: "Site surveying,"Client Service,""Brief clarification,""Budget drafting,""Cash flow management,""Supply chain identificiation,""Procurement,""Scheduling,""Site design,""Technical design,"Health & Safety,"Īn Event Manager who becomes involved closer to the event will often have a more limited brief. If the Event Manager has budget responsibilities at this early stage they maybe termed an Event or Production Executive. The Event Manager may become involved at the early initiation stages of the event. This includes event design, audio-visual production, scriptwriting, logistics, budgeting, negotiation and, of course, client service. The event manager is an expert at the creative, technical and logistical elements that help an event succeed. Event managers may also be involved in more than just the planning and execution of the event, but also brand building, marketing and communication strategy. Event managers and their teams are often behind-the-scenes running the event. The Event Manager is the person who plans and executes the event. (Or just a subset of these, depending on the client's needs, expertise and budget). They can also invite their audience to their events and reach them at the actual event.Įvent management companies and organisations service a variety of areas including corporate events (product launches, press conferences, corporate meetings and conferences), marketing programs (road shows, grand opening events), and special corporate hospitality events like concerts, award ceremonies, film premieres, launch/release parties, fashion shows, commercial events, private (personal) events such as weddings and bar mitzvahs.Ĭlients hire event management companies to handle a specific scope of services for the given event, which at its maximum may include all creative, technical and logistical elements of the event. They might target their audience by using the news media, hoping to generate media coverage which will reach thousands or millions of people. From product launches to press conferences, companies create promotional events to help them communicate with clients and potential clients. Every industry, charity, society and group will hold events of some type/size in order to market themselves, build business relationships, raise money or celebrate.Įvent management is considered one of the strategic marketing and communication tools by companies of all sizes. The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people. Events and festivals, such as the Asian Games or the Dubai Jazz Festival, have a large impact on their communities and, in some cases, the whole country.
The recent growth of festivals and events as an industry around the world means that the management can no longer be "ad hoc". Event management is the application of the management practice of project management to the creation and development of festivals and events.Įvent Management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event.